MGT603 GDB SOLUTION
The Internal – External Matrix positions an organization’s
various divisions in a nine cell display as illustrated in your recommended
book. It is almost similar to the BCG Matrix in that both tools involve
plotting organization divisions in a schematic diagram. Further IE Matrix can
be divided into three major regions that have different strategy implications.
Taking into consideration of these regions and schematic
diagram in the Internal-External (IE) Matrix by having a scale from 1 to 4 for
both IFE (x-axis) and EFE (y-axis), what types of strategies you would
recommend for an organization which is composed of 4 divisions. Total weighted
scores that each division achieves are as follows:
Division |
IFE Scores |
EFE
Scores |
1 |
3.6 |
3.2 |
2 |
2.1 |
3.5 |
3 |
3.6 |
1.2 |
4 |
1.8 |
2.5 |
REQUIRED:
Your job is to only identify the strategies which are most
appropriate for Division 1, Division 2, Division 3 and Division 4 with no
further explanation.
NOTE: You can also take help from the Internal External
(IE) Matrix Template provided in VULMS download section.
SOLUTION
MGT603 GDB#2
Division |
IFE Scores |
EFE Scores |
Strategies |
1 |
3.6 |
3.2 |
Market penetration, market development, product
development, backward integration forward integration, horizontal integration |
2 |
2.1 |
3.5 |
|
3 |
3.6 |
1.2 |
market penetration, product development |
4 |
1.8 |
2.5 |
harvest or exit strategy |
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