MGT603 GDB SOLUTION

MGT603 GDB SOLUTION

The Internal – External Matrix positions an organization’s various divisions in a nine cell display as illustrated in your recommended book. It is almost similar to the BCG Matrix in that both tools involve plotting organization divisions in a schematic diagram. Further IE Matrix can be divided into three major regions that have different strategy implications.

 

Taking into consideration of these regions and schematic diagram in the Internal-External (IE) Matrix by having a scale from 1 to 4 for both IFE (x-axis) and EFE (y-axis), what types of strategies you would recommend for an organization which is composed of 4 divisions. Total weighted scores that each division achieves are as follows:

 

 

 

Division

IFE Scores

EFE Scores

1

3.6

3.2

2

2.1

3.5

3

3.6

1.2

4

1.8

2.5

 

 

 

 

 

 

 

REQUIRED:

 

Your job is to only identify the strategies which are most appropriate for Division 1, Division 2, Division 3 and Division 4 with no further explanation.

 

 

NOTE: You can also take help from the Internal External (IE) Matrix Template provided in VULMS download section.

 

 

 

 


 

 

SOLUTION

MGT603 GDB#2

 

Division

IFE

Scores

EFE

Scores

Strategies

1

3.6

3.2

Market penetration, market development, product development, backward integration forward integration, horizontal integration

2

2.1

3.5

3

3.6

1.2

market penetration, product development

4

1.8

2.5

harvest or exit strategy

 

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